Use a nonplatform demonstration project to model success and attract users and producers and then convert to a platform. How networked markets are transforming the economy and how to make them work for you. Request pdf platform strategy this article provides an encyclopedic survey of. The european technology platform for wind energy tpwind is the indispensable forum for the crystallisation of policy and technology research and development pathways for the wind energy sector, as well as an opportunity for informal collaboration among member states including those less developed in terms of wind energy. Etipwind european technology and innovation platform on. The european technology platform for the future of textiles and clothing textile etp is an open experts network of professionals involved in textile and clothing related research and innovation across europe. The two main implementation mechanisms of the set plan are the european technology and innovation platforms etips a nd the european energy research alliance eera, which together with the set plan steering group shape the core actors of the set plan core community. Helping leaders define bold new strategies that drive new growth, value and productivity. Insight report the europe 2020 competitiveness report. Automotive, healthy living, manufacturing, internet of things, energy, natural resources, security. Platform thinking and strategy for business mit sloan. Technology, innovation, entrepreneurship and competitive strategy.
Western history of war and other conflict, the birth and development of the social sciences especially economics and psychology social movements and a little bit of business strategy which as a jumble of approaches is still in its infancy. The european technology platform on sustainable mineral resources etp smr mission is to develop longterm european minerals industries research and innovation agendas and roadmaps for action at eu and national level. A leading voice in advancing research and managerial practice on platform strategy, she advises the european commission, the uk parliament house of lords, and the oecd on the regulation of digital platforms. The digital platform strategy will vary from company to company. Framework programmes for research and technological. A trio of experts on hightech business strategy and innovation reveal the. Amazon competitors top 17 amazon competitors analysed. Even the eu understands the economic value of chinese grand strategy. Purpose the purpose of this paper is to identify the impact of a new global positioning technology on firms business models. How to unlock the power of communities and networks to grow your business. Amazon uses the cloud technology platform and is the largest retailer in the world which provides its services over the internet. Marie taillard, loreal professor of creativity marketing, escp europe.
Author of platform leadership with michael cusumano, she has published over 20 articles and edited 2 books on platforms. Put simply, a product is largely proprietary and under one companys control, whereas an industry platform is a foundation technology or service that is essential for a broader, interdependent ecosystem of businesses. The european construction, built environment and energy efficient building technology platform ectp is a leading membership organisation promoting and influencing the future of the built environment. The mission of the european technology platform manufuture is to propose, develop and implement a strategy based on research and innovation, capable of speeding up the rate of industrial transformation to highaddedvalue products, processes and services, securing highskills employment and winning a major share of world manufacturing output in the knowledgedriven economy.
He is coauthor of the awardwinning book platform revolution. The european technology platform photonics21 represents the photonics community of industry and research organisations. There is an important difference between a product and an industry platform. This book will not only enable readers to understand platform business, but also teach them how to harness these frameworks to build effective strategies for their. Developing a platformbased business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses. Sangeet paul choudary is a clevel executive advisor, coauthor of platform revolution, and the author of platform scale. European companies in sectors as diverse as steel distribution, energy. New book from mit sloan reveals the principles that have helped. The term platform, though, is used in many different contexts and can be difficult to understand.
Europes first major platform economy event, supported by the world economic forum and mit initiative on the digital economy. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Era portal austria is a knowledgesharing platform providing information on eurelated research policy and its implementation in austria and in europe. In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organizations top managers on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. In her pioneering book platform leadership with michael cusumano, gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. A framework model for a softwareasaservice saas strategy james p. Every organization needs a digital platform strategy. I am currently finishing a book on bestpractice ideas in strategy and innovation, and include a chapter on how platform thinking. In platform strategy, laure claire reillier and benoit reillier provide a practical. Pdf european technology platform for high performance. The platform includes representatives from industry, transmission and distribution system operators, research bodies and regulators. Parker has made significant contributions to the field of network economics and strategy as codeveloper of the theory of twosided markets. Research reportstrategy, not technology, drives digital transformation maturing digital organizations build skills to realize the strategy. Within fis, a 530strong team dedicated to front arena clients is set to grow to around 570 by yearend, highlighting the platform s continued growth since the latest acquisition.
This book s toolkit provides architects, product managers, selection from technology strategy patterns book. In this context it supports decisionmaking by providing strategic intelligence. Platform ecosystems is a handson guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Nessi provides input to eu institutions on research actions and technology matters of particular importance to the software domain, and the overall aim is to enable the software and services sector help vitalize the great potential of the european economy. How networked markets are transforming the economy and how to make them work for you parker, geoffrey g. European companies in sectors as diverse as steel distribution, energy, corporate pensions, cement, insurance and even door manufacturing are starting to embrace platform business models. This book suggests that everything has gone to the platform, which in some. In this context, the european technology platform etp smartgrids was set up in 2005 to create a joint vision for the european networks of 2020 and beyond. European biofuels technology platform strategic research. Designmethodologyapproach the empirical setting was a.
Government as a platform, or a platform for government. Competing through information technology strategy and implementation, technovation on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. Together with the innovation system approach underlying the innovation union strategy, this provides a strong basis for a. Europa set plan community setis european commission. First founded in 2004 ectp brings together the collective vision for a leading edge european built environment on behalf of our members. They operate similarly to other etps, but are bound to set plan implementation. Manufuture assuring the future of a competitive and. Jun, 2018 amazon was founded by jeff bezos, in the year 1994. Gain a digital strategy with the ect digital marketing and communications course, training 5000 individuals on 300 courses a year. We summarized them briefly here, but you can learn more about them in depth in parkers online mit sloan executive education program, which starts next week november 7. Dec 16, 2012 strategic communications and interactive technology. European technology platforms 2020 draft strategy 1.
Etip the european technology and innovation platform. Technologists who want their ideas heard, understood, and funded are often told to speak the language of businesswithout really knowing what that is. Platform economy summut is a controlled, curated private business meeting of 300 senior business professionals. It is one of the top ecommerce companies based in seattle.
The european space agency portal features the latest news in space exploration, human spaceflight, launchers, telecommunications, navigation, monitoring and space science. Jul 2122, 2020 nov 1011, 2020 over the past two decades, some of the most profitable and successful firms are those that have adopted a digital platform modela strategy whereby the company allows two or more disparate groups to interact over a platform to cocreate value. Artificial intelligence shaping europes digital future. Our longitudinal study of a major european manufacturer suggests that to. Rise above your competitors and make informed decisions with business innovation and insightful analysis from global experts. Oct 31, 2019 spectrums european trading platform is designed to provide simple and efficient access for its participants, with a transparent order book including public pre and posttrade information. G20 countries and the european union, employing around 12 million people. Building and thriving in a vibrant ecosystem dates. The official website of the european commission, providing access to information about its political priorities, policies and services. European technology and innovation platforms think tank.
An epic landscape of 2,427 european martech solutions chief. The platform boasts roughly 10,000 individual users, representing more than 100 banks, 30 brokers, 200 hedge funds and 40 asset managers. Technology platform an overview sciencedirect topics. The technology, innovation, entrepreneurship and competitive strategy series aims to develop high quality advanced texts and professional books, which will examine the interaction between changes in technology and the strategic management of the firm.
Digital marketing and communications course theect. Rail europe presents its strategy as leading global brand for. A recommended read is the european smartgrids technology platform. The european steel technology platform faces resource efficiency in its strategic research agenda. Vision and strategy for europes electricity networks of the future, published in 2006. Driving innovation and change through research and innovation, to help create a better future for the built environment in europe. European technology platform for the electricity networks. Investors start trading 245 in structured products on. The mit initiative on the digital economy holds its annual platform strategy summit. European construction technology platform ectp how can i get involved in an etp.
The europe 2020 competitiveness report 5 the european union eu is going through one of the most difficult periods since its establishment, with multiple challenges facing the. Jan 14, 2019 technology has transformed the global economy. This authoritative book explains how platforms connect different. Jointly with the european commission our members develop and implement a common photonics strategy in a horizon2020 public private partnership ppp to spur growth and jobs in europe. A technology platform is an environment for building and running applications, systems and processes.
This places the program in a unique position to leverage the knowledge and experience of these experts and guide you towards the. The european technology platform etp for the electricity networks of the future smartgrids is a european commission initiative that aims at boosting the competitive situation of the european union in the field of electricity networks, especially smart power grids. The european commission and the member states published a coordinated action plan on the development of ai in the eu on 7th december 2018 in order to promote the development of artificial intelligence ai in europe. Were looking forward to welcoming our attendees, sponsors and speakers at platform economy summit europe 2020 in frankfurt in november. The european commission puts forward a european approach to artificial intelligence and robotics. A roadmap and strategy for europe to boost its hpc. The mission of the european technology platform manufuture is to propose, develop and implement a strategy based on research and innovation, capable of speeding up the rate of industrial transformation to highaddedvalue products, processes and services, securing highskills employment and winning a major share of world manufacturing output in the future knowledgedriven economy. The framework programmes for research and technological development, also called framework programmes or abbreviated fp1 to fp7 with fp8 being named horizon 2020, are funding programmes created by the european union european commission to support and foster research in the european research area era. Platform strategy partners how networked markets are. A framework model for a softwareasaservice saas strategy. The framework of the course is based on the book machine, platform, crowd. In traditional competitive strategy, it is generally assumed that customers can determine their willingness to pay for the product or service independently.
European technology platform for the electricity networks of. Launching a successful digital platform mit sloan executive. Framework programmes for research and technological development. The presented strategy and platform have the potential to identify and investigate neutralizing activities against a broad range of potential infectious agents for which nabs have yet to be discovered, significantly advancing the nab identification process as well as reinvigorating the field of ab discovery, characterization, and development. It deals with technological, ethical, legal and socioeconomic aspects to boost eus research and industrial capacity and to put ai at the service of european citizens and economy. Harnessing our digital future written by mit sloan faculty and new york times best selling authors erik brynjolfsson and andrew mcafee. The strategy must integrate business and it needs and establish a collective leadership vision. A digital platform is a technologyenabled business model that creates value by facilitating. Use a non platform demonstration project to model success and attract users and producers and then convert to a platform. This document presents the strategic research agenda sra of the european biofuels technology platform biofuelstp. Everything you need to know about biotech business models.
European technology platform for high performance computing etp4hpc strategic research agenda achieving hpc leadership in europe. Jan 19, 2019 european companies in sectors as diverse as steel distribution, energy, corporate pensions, cement, insurance and even door manufacturing are starting to embrace platform business models. Nessi is the european technology platform etp dedicated to software, services and data. The rising costs of government outpace tax collections and revenue, citizen trust is waning, and policy frequently fails to provide the outcomes that society expects. The framework programmes for research and technological development, also called framework programmes or abbreviated fp1 to fp7 with fp8 being named horizon 2020, are funding programmes created by the european unioneuropean commission to support and foster research in the european research area era. Klaus peters1, valentina colla2, enrico malfa3, louis brimacombe4 secretary general1, scuola superiore santanna2, centro sviluppo materiali3. He has been selected as a young global leader by the world economic forum and is ranked among the top 30 emerging thinkers of indian origin globally in 2016 by thinkers50 radar. In addition, era portal austria serves as a promotion platform for austrian initiatives in europe. The european commission in 2009 develops a new platform for content management creative content in a european digital single market.
Mar 03, 2020 now, frans and a number of collaborators have pooled their efforts to produce the european martech supergraphic click the link to download a hires pdf charting 2,427 marketing technology solutions based out of europe including the uk, so no hard feelings about that whole brexit thing. European technology platform hpc advisory council meeting malaga, th sept 2012. Centre one of europes leading research centres in learning technologies. These can be viewed as toolsets for developing and operating customized and tailored services. The smartgrids platforms goal for achieving this vision is 2020. The european steel technology platform faces resource. Government services today face sustainability challenges in much of the world.
Government as a platform is the latest buzzword in whitehall but is that really what they are going to deliver. When the european technology platform for sustainable chemistry suschem was established in 2004, we followed the european commissions wish that the chemical and the biotechnological industries, along with other important european industries, should get their act together and formulate a strategy and a plan. A history is a massive book spanning a selective read. Education environmental european government fda approval. A leading voice in advancing research and managerial practice on platform strategy, she advises the european commission, the uk. Beyond the data, the pitchbook team proactively finds ways to bring more value to our business. The european technology platform etp for the electricity networks of the future smartgrids is a european commission ec initiative that aims at boosting the competitive situation of the european union eu in the field of electricity networks, with a particular focus on smart power grids. A platform strategy is an approach to entering a market which revolves around the task of allowing platform participants to benefit from the presence of others. Digital business strategy online course mit sloan executive. The association strongly believes that the continued success of the embedded intelligent systems sector in europe depends on one coordinated, paneuropean strategy.
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